Cannes Lions 2026
Signal & Scale is a partnership between SWIF and Colorteam, built for founders and operators who came to Cannes to do real business. Two packages. One team. Strategy and execution under the same roof.
Book a call with Ifeoluwa →
Signal & Scale is a partnership between SWIF and Colorteam, built for founders and operators who are done choosing between strategy and execution. Two packages. One team. Built to be hired together.
Book a call with Ifeoluwa →I started SWIF to give founders the strategic clarity most advisory firms do not. Over the last few years I have worked with 200+ startups across 23 countries on positioning, go-to-market, and authority-led growth.
So I partnered with Colorteam, a boutique creative studio founded by Olasubomi Archibong (Subomi), with eight years of work behind names like Netflix, Nigerian Breweries, Electrolux, and Sonova. Colorteam is the execution engine I trust to take strategy out of the deck and into the market.
The Authority & Personal Brand Package
Most high-performing founders have the expertise. What they often lack is positioning, authority, and a brand presence that creates trust before they enter the room.
Signal is the eight-week package that builds both — the strategy behind your authority, and the brand identity that lets people see it.
| What you get | Description | Lead |
|---|---|---|
| Strategic positioning | Founder narrative, authority angle, market positioning, and visibility strategy. | SWIF |
| LinkedIn positioning & content strategy | A thought leadership strategy focused on visibility, credibility, and commercial relevance. Full LinkedIn account optimisation: headline, About, and every copy block rewritten for the right audience. | SWIF & Colorteam |
| Weekly 1:1 advisory | Eight weekly 1-hour sessions with Ifeoluwa: hands-on guidance, accountability, and implementation support. | SWIF |
| Brand authority frameworks | Access to SWIF's frameworks: founder positioning, authority-led growth, visibility as a commercial moat, monetising expertise. | SWIF |
| Visual brand identity | Month 1: initial assets — templates, quote cards, and core visuals to start showing up immediately. | Colorteam |
| Full brand kit | Month 2: logo system, colour palette, typography, patterns, and a full template library — Canva-ready and reusable. | Colorteam |
| LinkedIn banner & social templates | Branded LinkedIn banner + 5 social media post and video templates, all on-brand and reusable. | Colorteam |
| Onboarding & maintenance | Kick-off strategy session to align on direction. 30-minute brand onboarding call + a profile optimisation checklist to maintain the brand going forward. | SWIF & Colorteam |
Founder narrative, authority angle, market positioning, and visibility strategy.
A thought leadership strategy focused on visibility, credibility, and commercial relevance.
Full LinkedIn account optimisation: headline, About, and every copy block rewritten for the right audience.
Eight weekly 1-hour sessions with Ifeoluwa: hands-on guidance, accountability, and implementation support.
Access to SWIF's frameworks: founder positioning, authority-led growth, visibility as a commercial moat, monetising expertise.
Month 1: initial assets — templates, quote cards, and core visuals to start showing up immediately.
Month 2: logo system, colour palette, typography, patterns, and a full template library — Canva-ready and reusable.
Branded LinkedIn banner + 5 social media post and video templates, all on-brand and reusable.
Kick-off strategy session to align on direction.
30-minute brand onboarding call + a profile optimisation checklist to maintain the brand going forward.
Signal is built as a focused authority and brand identity package. The following are available as add-ons priced separately based on scope: personal website development (delivered by Colorteam), social media management (delivered by Colorteam), and professional portfolio creation (delivered by SWIF). We will scope these on the discovery call based on what your visibility play actually needs.
The Go-to-Market Package
Many startups launch with activity but without clear market positioning, strategic clarity, or a sustainable growth roadmap. The result is movement without traction.
Scale is the three-month package that puts strategy and execution on the same timeline. Ifeoluwa sets the direction. Colorteam runs the campaigns. Both for ninety days.
| What you get | Description | Lead |
|---|---|---|
| Business & growth strategy | Hands-on advisory on customer acquisition, retention, founder positioning, strategic partnerships, market expansion, and monetisation. | SWIF |
| Strategic decision-making support | Prioritising the right growth levers, opportunities, and operational focus areas at each stage. | SWIF |
| Bi-monthly advisory sessions | Two high-level strategy sessions per month over 3 months, with implementation guidance and strategic feedback between sessions. | SWIF |
| Landing page or website | Landing page or website build and optimisation, with all tracking installed. | Colorteam |
| Social account setup | Social accounts created and aligned to brand across all relevant platforms. | Colorteam |
| Launch campaign | Direction on launch positioning and narrative. Full launch campaign strategy and execution: waitlist, giveaway, early access, or hero launch — sized to the product. | SWIF & Colorteam |
| Content calendar & backlog | 30-day pre-launch content calendar plus an approved content backlog ready to go before launch day. | Colorteam |
| Social media management | 20–24 posts per month across active platforms, with copy, design, and scheduling handled end-to-end. | Colorteam |
| Community management | Monday to Saturday community management with a 24-hour response SLA on comments, DMs, and mentions. | Colorteam |
| Monthly performance reporting | Strategic review of monthly performance in the advisory sessions. Monthly performance report delivered by the 5th of each month, with insights and recommendations for the next 30 days. | SWIF & Colorteam |
Hands-on advisory on customer acquisition, retention, founder positioning, strategic partnerships, market expansion, and monetisation.
Prioritising the right growth levers, opportunities, and operational focus areas at each stage.
Two high-level strategy sessions per month over 3 months, with implementation guidance and strategic feedback between sessions.
Landing page or website build and optimisation, with all tracking installed.
Social accounts created and aligned to brand across all relevant platforms.
Direction on launch positioning and narrative.
Full launch campaign strategy and execution: waitlist, giveaway, early access, or hero launch — sized to the product.
30-day pre-launch content calendar plus an approved content backlog ready to go before launch day.
20–24 posts per month across active platforms, with copy, design, and scheduling handled end-to-end.
Monday to Saturday community management with a 24-hour response SLA on comments, DMs, and mentions.
Strategic review of monthly performance in the advisory sessions.
Monthly performance report delivered by the 5th of each month, with insights and recommendations for the next 30 days.
Scale is built as a focused execution spine. The following are available as add-ons priced separately based on scope: paid media setup and management, email welcome sequences and automation, retargeting campaigns, influencer shortlisting and seeding, founder-led content production, and daily posting through the first two weeks of launch. We will scope these on the discovery call based on what your launch actually needs.
Signal and Scale are partnership packages, but each half can also be engaged independently. If you only need the strategic advisory side, you can work with SWIF directly. If you only need the creative execution side, you can work with Colorteam directly. The partnership pricing applies when both halves are hired together.
Ifeoluwa is a London-based startup advisor whose work sits at the intersection of strategy, positioning, commercial growth, and founder authority. She has advised 200+ startups across 23 countries — senior founders, experienced operators, and leading executives — on growth, go-to-market, founder positioning, and authority-led visibility.
On Signal & Scale, Ifeoluwa owns the strategy.
Subomi founded Colorteam in 2017 as a boutique creative marketing studio. Eight years and three continents later, Colorteam's work spans names like Netflix, Nigerian Breweries, Electrolux, and Sonova. At Netflix, Subomi's team was recognised internally for the fastest-growing social media presence in Sub-Saharan Africa.
On Signal & Scale, Subomi owns the execution.
Working with SWIF on my personal brand was transformational. They didn't just help me shape a message; they helped me show up with boldness and clarity. Since our work together, I've spoken on multiple stages, landed incredible opportunities, and finally feel like my outside matches the fire I've always carried inside.
Working with SWIF on our startup was an absolute privilege. Their deep expertise brought invaluable insights to our sessions, transforming our strategy and approach from the ground up. Their impact has undoubtedly set us on a path to success.
I'd recommend SWIF's strategic coaching to any founder who needs to turn a complex product and messy early signals into a crisp story and an actionable plan. They balance empathy with directness, move quickly from insight to execution, and consistently push for clarity on what matters now versus later.
Colorteam has carried both the marketing and programming sides of AfrOstrava with a level of clarity and creative ambition that's been rare to find. They don't just deliver work — they raise the standard of what's possible.
I came to Colorteam wanting my brand to actually reflect who I am and where I'm headed, not just look good on a page. What I got was so much more than design. They asked the right questions, pushed me to clarify what I really stood for, and translated all of it into a brand that feels unmistakably mine.
+ 200 startups across 23 countries in EMEA & the US
30 minutes with Ifeoluwa. No deck, no pitch. We talk about what you are building, where it is stuck, and what you need to move next.
We do not prescribe before we diagnose. After the call we come back with a clear read on whether Signal, Scale, both, or neither is the right next step for you.
If a package fits, we send a tailored scope and a simple agreement. First instalment confirms the engagement.
Kick-off within the week. Both teams active from day one. You get strategy and execution running in parallel, not in sequence.
No deck. No pitch. We will spend the time on what you are actually trying to build and whether Signal & Scale is the right tool for the job.
If it is not, we will tell you. If it is, you will leave the call with a clear next step.
Book a call with Ifeoluwa →— Ifeoluwa & Subomi